BUILD THE MIND BEHIND PERFORMANCE.
Mental performance coaching for competitive athletes.
Work With Me 1-1
1-1 Mental Performance Coaching
Personalised coaching for competitive athletes who want to improve the mental side of performance from confidence, focus and pressure to routines, discipline and consistency.
We work on the performance problem affecting you now, while developing the wider mental performance skills you’ll need through the Performance Playbook.
Why Work With Alex?
- Former GB Athlete
- Mental Performance Mastery Certified Coach
- Sports Science education
- FA & PFSA Performance Education
Who I Help
You might know you’re capable of more, but struggle to show it consistently when it matters.
You may:
- Lose confidence after mistakes or poor performances.
- Overthink when the pressure rises.
- Find your focus drifting towards results, selection or what other people think.
- Struggle to reset when something goes wrong.
- Find it difficult to stay consistent with the habits and routines that help you perform.
- Perform freely in training but struggle to reproduce it in competition.
If the mental side of performance is stopping you from showing the ability you already have, that’s where I can help.
How the Performance Playbook Works
Mental performance isn’t one skill, and good coaching shouldn’t be a collection of random mindset tips.
That’s why I use the Performance Playbook, a structured coaching system designed to develop the mental skills that support performance.
Start With What Matters Now.
We begin with the problem that is affecting your performance most right now.
That might be confidence, focus, pressure, motivation, mistakes, preparation or consistency.
Build the Wider Athlete
Alongside that immediate problem, we develop the wider mental performance skills you’ll need throughout your career.
The Performance Playbook covers areas including mindset, focus, discipline, pressure, routines, organisation and leadership.
Learn It. Use It. Master It.
The goal isn’t just to understand a mental performance tool.
We work on using it in training and competition until it becomes something you can rely on when it matters.
Personalised coaching for the problem you have now. Structured development for the athlete you’re becoming.
Want to Work With Me 1-1?
I keep my 1-1 coaching deliberately small so every athlete gets genuine individual attention.
You’ll be first to hear when new coaching spaces become available. While you wait, I’ll send you practical mental performance tools, coaching insights and resources you can start using straight away.
You're on the waiting list!
Keep an eye on your inbox for updates.
A Final Note From Alex
If we work together, you won’t get generic motivation or the same coaching plan as every other athlete.
We’ll work on what is affecting your performance now, while building the mental skills you can rely on long after that problem has passed.
I’ll be honest with you. I’ll challenge you when needed. And I’ll give you practical tools you can actually use in training and competition.
The goal is simple. Help you show more of the ability you already have when it matters.
If that sounds like the kind of coaching you’re looking for, join the waitlist above. I’d be glad to work with you when a space becomes available.
Alex Smart